Fettle by definition means to put a finishing touch to and fashion enthusiast turned expert Danielle Smith does just that and so much more as the CEO of Fresh Fettle Fashion Events and Creative Consulting. Also the trend setting On-Air Fashion Contributor for Fox 59 Morning News in Indianapolis, Danielle promotes a vision of boundless creativity and has an unfailing impact on her clients and colleagues.
According to Lawrence Zarian, celebrity fashion correspondent, this Indianapolis native is an industry necessity. “Danielle Smith rocks. I’ve been in the business for a while and have never met a stylist so efficient and on top of her game. This girl is amazing.”
Before securing a stellar fashion savvy reputation and founding Fresh Fettle in 2009, Danielle pursued her passion by obtaining a degree in Apparel, Merchandising and Design from Alabama A&M University. While in school, she further cultivated her craft with a coveted design internship at Anna Sui and as a Visual Merchandiser at Parisian.
Since graduating in 2002, Danielle has been a sought after fashion stylist, freelance writer, and on-air lifestyle expert. She has also worked on staff at Parisian as the In-Store Special Events and Public Relations Coordinator and the Men’s and Children’s Division Corporate Merchandising Coordinator where she partnered on events for Phat Farm, Sean John and designer Joseph Abboud.
With her skills, contacts, and reputable work ethic in tow, Danielle, who has had a fever for fashion since the age of five, decided to build a high quality lifestyle events brand of her own in Fresh Fettle. Since its inception, Fresh Fettle’s signature service have shined with clients such as Macy’s, Khol's, Sears/KMart, Addidas, Kroger, Scott's-MiracleGro, Anheuser-Busch, Indianapolis Colts, Wiley Publishing, Indianapolis Chamber of Commerce, and music group Naturally 7 just to name a few.
Her unmatched know-how and firm, yet flexible approach with special events, public relations and merchandising has also confirmed her as an esteemed industry professional and expert among media outlets, retailers and community organizations.
“She has the passion, drive and creativity needed to be a success in this industry,” raves Marcia Bennett, Former Special Events and General Manager for Indiana Black Expo, who also commended Danielle’s keen eye for detail.
Because she strongly believes that creativity is seamless when you embrace life and know you have a purpose to serve and inspire, Danielle is making fashion happen at Fresh Fettle and the industry is taking notice.